Mert İnal received his Bachelor's degree from Sakarya University in 2017 and his Master’s degree in 2019 from the Department of Business Administration, with a concentration in Production Management and Marketing at the same university. He was awarded his Ph.D. title in 2025 upon the successful completion of the Doctoral Program in Production Management and Marketing at Sakarya University. He is currently working as a Research Assistant (Ph.D.) in the Department of Business Administration, Division of Production Management and Marketing at Çanakkale Onsekiz Mart University.
His research interests include digital marketing, consumer behavior, artificial intelligence, behavioral sciences, and social media marketing. In the field of marketing, he has published several research articles and book chapters, particularly focusing on digital marketing, consumer behavior, content marketing, and sustainability.