Skill Sets and Needs for Behavioral Science Lab
Project Overview
This project aims to establish the first Behavioral Sciences Laboratory at Çanakkale Onsekiz Mart University in order to enhance collaborations between academia and industry and to generate societal benefit. In collaboration with Ludwig Maximilian University of Munich (LMU), the project seeks to train research personnel and provide the necessary infrastructure for conducting high-quality behavioral research.
The laboratory will focus particularly on understanding consumer behavior and human decision-making processes, thereby contributing to product development and market analysis for new ventures and businesses. Furthermore, by offering vocational training and career guidance in line with European Union standards, the project aims to foster the development of a highly skilled workforce.